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7/1/2008 - Tracking Marketing
This is a proven technique that can be used to track marketing such as 3’rd party site ads and newsletter performance. This technique allows a potential customer to visit your website by clicking a link, then come back to your website at a later date without using that same link and you are still able to determine which marketing campaign got them to your site. Finally this technique not only helps you judge the response of the marketing but also the overall ROI of your marketing dollars. This is useful to determine if a marketing avenue brought you a lot of viewers but few sales. Indicating that the marketer is good but your promotion was lacking.
Tracking Marketing
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5/1/2008 - 7 Ways to Compete with the 800 Pound Gorillas for Online Sales
Competing with large Internet retailers for online sales can seem like a daunting task. This post will show 7 different ways you can successfully compete with the large retailers to get your piece of the ecommerce pie.
7 Ways to Compete with the 800 Pound Gorillas for Online Sales
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